Finding Better Edge in SEO Services
The rate by which the digital advertising world is changing is simply blinding and it is currently catching many marketing guru off-guard.
Perhaps it is the nature of the industry. As the supreme leader in on-line ranking, Google regularly changes the rules of the game by updating algorithms and shifting ranking factors which have compelled search engine optimization (SEO) and search engine marketing (SEM) companies to continuously keep-up. Recently, Google released two important SEO tools, Panda and Penguin, that would block weak content and spam links from appearing in top search results. There are also various other unconfirmed reports from SEO and SEM companies in the Philippines suggesting strong signs that Google has changed its over-all search algorithm as indicated by the volatile and fluctuating automated tracking tools particularly spam-related algorithms built around links. Other major upgrades were also implemented in two of its staple SEO platforms, the Google+, a photo storing and sharing platform service which are similar to other popular social networks and micro-blogging platforms and in AdWords, a new pay-per-click or PPC search engine marketing that allows businesses to set a budget for advertising and pay only when people click the ads. PPC, is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher, website owner or a network of websites, when the ad is clicked, has become the dominant model in digital marketing world and remains the currency around which many changes are being implemented. And this may be the case in years to come.
So how do SEO companies or SEM agencies keep pace?
First, it is important to follow Google blogs which features latest news, in-depth analysis of the SEO and SEM practices. Although Google blogs do not give direct pointers on better search engine marketing strategies, they allow updated understanding of tools and systems that can help establish and maintain online presence across changing marketing and optimization rules. Moz, for instance, acknowledged by many digital marketing companies in the Philippinesas a guide in the success, specializes in providing software, tools, and resources for better SEO and SEM operations. While some of their offerings are paid, they have been providing numerous free services and advice since 2004 and has become one of the more reputed websites around.
And then there is Search Engine Land which brings some of the on-the-dot, late-breaking digital marketing updates in the world wide web. As mane SEO and SEM agencies in the Philippines have found, Search Engine Land has can create new competitive advantage to any SEO or SEM company. Meanwhile, SEMRush is a popular SEO audit tool, but is also reputed for its blogsite on the newest SEO and SEM utilities.
On the analytics side, many SEO and SEM companies in the Philippine also benefitted from following Kissmetrics, a site that publishes metrics and data on consumer behaviour, ppc marketing trends, website traffic analytics and other statistical information for the best optimization and marketing tactics. And finally, for updates and analysis of various search optimization strategies, intricate examination of the different aspects of search engine marketing, the Content Marketing Institute’s blog provides some of the best up-to-date, non-nonsense professional advice on SEO and SEM while Hubspot’s blog gives easy to digest information in the form of how to’s on web design to sales to marketing.